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Business & Marketing Mastery

This is an accredited foundation certificate in business skills created by practitioners who have experience of running thriving clinics. Set it up right from the beginning to enjoy success from the start and avoid the common mistakes therapists often make. 

Who is this course for?


This course is designed for therapists looking for continuous professional development (CPD), to gain a solid foundation knowledge in marketing and want to grow their business.

Sole Traders

This course is designed for therapists but offers the important foundation for any sole trader wanting to launch and grow a successful business. 

Functional Wellness Practitioners

This course is included in our flagship coaching programme 'Functional Wellness Coach' so this course is ideal for those wanting to become a health and nutrition coach.

Discover Functional Wellness Coach


This course was designed by Kinesiologists for Kinesiologists who want to understand the elements of business planning and marketing activity to make their business exciting and attractive to clients. 

Online Course Syllabus

The course is split into 5 modules and 60 lessons

  1. Professional Standards including code of conduct, health & safety and clients legal rights
  2. Business Planning including your vision, mission, business and financial plan
  3. Marketing including your marketing activity, setting your price, creating your personal branding, starting your own website, creating powerful social media and attending and hosting events
  4. Clinic Management including setting up, creating a professional image and planning your diary
  5. Self Management including self care, self awareness and overcoming challenges

Course Deliverables 

The course is 30 hours including 

  1. 60 online lessons with end of module quizzes
  2. Self reflection 
  3. Recommended book reading plus 1 book review
  4. Homework including creating your own
    • Business plan
    • Financial plan
    • Creating your brand
    • Marketing plan
    • Vision boards
    • Competitor review
    • Elevator pitch
    • Pricing position
    • Customer database  

Inside The Course

This is a short video to show you some of the modules within Business & Marketing Mastery, the lessons you will have access to and the interesting topics you will learn about.

We have created a course we would have wanted to learn when we first started. We have included all the good bits from our marketing training as well as our experience of running many successful businesses.

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Why study Business & Marketing Mastery?

Professional Development

It is fundamentally important to have a foundation knowledge in business if you are going to set up on your own. This helps you avoid the pitfalls that are so common with running a business. If you have been running your practice for a while, this course is full of useful information to capitulate your business to the next level.

Essential Knowledge 

This qualification meets this criteria for governing bodies such as the Kinesiology Federation who look for an understanding in practice management if you want to qualify as an accredited Kinesiology Practitioner. This certificate is in line with the National Occupational Standards.

Marketing Expertise

We come from marketing backgrounds. Laura has a bachelor degree in business, as well as working in the marketing arena for 15 years before starting her clinic. Claire has run many successful businesses before starting her practice. We share all the important information needed to make your business standout. 

Business Feedback

Each module comes with practical guides for you to apply to your business. Part of this course involves you submitting your plans, based on our recommendations, and you will receive personal, tailored advice based on years of experience, on how you can tweak your plans to achieve maximum success. (Please note, we will not offer financial advice.)

What is the course format?

This is an online correspondence home learning course which makes it incredibly accessible and easy to work around your work and home life. All modules and assessments are contained within our website which is easy to access. You will be required to send in your business plans which we will give personalised advice on.

How long will it take me to complete from start to finish?

This course is 30 hours long, which can be completed at your own pace. Module completion involves online lessons, homework and assessments. You have 12 months to complete the course.

Is Kinesiology or coaching included in this training?

This is a business course only and does not have Kinesiology or wellness coaching within it. We offer Kinesiology foundation and practitioner courses that follow this course if you love what you learn and want more. 

Functional Kinesiology

Do I need any previous experience or qualifications?

No, this course a foundation training course and is designed to be accessible and easy to complete. If you have previous training - great! But it is not necessary.

How many hours is this course?

This course is 30 hours and this is made up of online lessons, assessments and homework.

What happens if I need to defer?

Each student is given 12 months to complete the course. This give you the opportunity to go at your pace and to allow for any unexpected life occurrences. After 12 months we charge an admin fee of £100 to continue for another 12 months. 

Do you make allowances for learning challenges?

Yes we do. All the learning is in different formats, including written documents, images, diagrams and videos that are able to be watched on repeat. All the assessments are not time prohibited so you can go at your own pace and take your notes in. If you have particular learning challenges that you wish to discuss with us, please contact us directly and we would be very happy to help.

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Is there an exam?

At the end of each module there is an approx. 30 minute multiple choice assessment to ensure you have understood the module. The pass rate is 80% and on successful completion, you move to the next module. If however, you don't pass, you will be given the option to resit. 

Course Syllabus

What qualification do I receive?

You will be given the 'Business & Marketing Mastery' certificate and the opportunity to add this to your existing therapy qualifications. with a recommended governing body. (Must be in partnership with a therapy or health qualification such as beauty therapy).

When can I start?

The joy of studying a correspondence home study course is you can start right away! As soon as you have paid, you can start learning. 

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How do I get started?

Buy the course now and get instant access!

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Who is my mentor?

Claire Snowdon-Darling and Laura Knowles are the senior tutors on this course. They have years experience running businesses and coaching students. To find out more click here. 

Meet the Tutors

What our students say

Kiron Collett

Second to none expert teachers. Their approach is professional, empathetic and truly connects with all levels of students ensuring that everyone fully understands the course material. 

Abi Adams

I highly recommend for their phenomenal knowledge and guidance when it comes to studying health.

Gayle Jordan

Extremely knowledgeable and engaging educators. I have thoroughly enjoyed all the thought provoking training that I have had  and look forward to more in the future.

What can I do with this qualification?

Pricing Options

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  • 30 hour course
  • Accredited by the Federation of Holistic Therapists
  • Recognised by the Kinesiology Federation as a core subject
  • 5 modules with videos
  • 60 online lessons 
  • Delivered and assessed by accredited, experienced business entrepreneurs 
  • Access to an online learning portal
  • Module assessments delivered online  
  • Business plans submission with feedback
  • Homework submission including 1 book review
  • Learning logs to track your progress
  • A Business & Marketing Mastery certificate qualification on completion

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